Aligning Sales and Marketing
Sales and Marketing Alignment Remains a Major Challenge
Close alignment between sales and marketing is potentially the greatest opportunity for improving business performance today. Yet at most organizations, sales and marketing are still working in separate silos, and are often working at cross purposes. Only 10% of organizations surveyed reported satisfactory alignment and optimally effective communication between these two teams.
The Benefit of Alignment
When sales and marketing teams fully embrace a partnership to find, nurture, and develop marketing leads, this research demonstrates a greater likelihood for overall success. Both teams need to frequently communicate and optimize their efforts. Both need to agree on common definitions of the process and revisit them as needed for ongoing modifications. Download your free guide for more strategies!
About Sandler
Sandler stands at the forefront of sales and management training globally, boasting a robust presence with over 250 locations across nearly 30 countries. Our proven methods and frameworks have been adopted by a multitude of organisations, ranging from esteemed corporations such as Oracle, Salesforce, and LinkedIn to small and medium-sized enterprises throughout the UK.
Our comprehensive training and consulting services have empowered companies of every size and type to enhance their performance and achieve unprecedented levels of success.