The Dummy Curve
In Sandler, we have a theory - The Dummy Curve
During any sales call or meeting, grasping the desires and reasons behind your prospect's needs is crucial. And what's the key to unlocking this understanding? Engaging them with insightful questions.
The Dummy Curve highlights the 'lifecycle' of a salesperson from beginner -> to amateur -> to professional and the role good questions have in this process.
Fill in the form to download your guide defining these stages and some great examples of questions to use in your sales meetings.
About Sandler
Sandler stands at the forefront of sales and management training globally, boasting a robust presence with over 250 locations across nearly 30 countries. Our proven methods and frameworks have been adopted by a multitude of organisations, ranging from esteemed corporations such as Oracle, Salesforce, and LinkedIn to small and medium-sized enterprises throughout the UK.
Our comprehensive training and consulting services have empowered companies of every size and type to enhance their performance and achieve unprecedented levels of success.